About

Ali Ahad

Senior Digital Marketing Associate  ·  Sighthound Inc.

Senior B2B marketer. 9 years building pipeline for software teams.

I turn SEO, paid media, ABM, and reporting into measurable B2B pipeline momentum for software teams.

I run full-funnel digital marketing for two AI SaaS products at Sighthound Inc. in Florida — Sighthound (ALPR / traffic intelligence) and Redactor (video redaction software). I own SEO, paid media, ABM, social, and reporting across US and international markets.

Before Sighthound I managed 7 client accounts at a digital agency across fashion, healthcare, education, sports, and cloud tech. I report KPIs monthly to leadership and use AI-assisted workflows to keep quality up when scope expands.

Worked with Sighthound Redactor Dandy Design Brain Cloud
9+
Years in digital marketing
17k+
LinkedIn followers
14
Monthly All Hands decks delivered to C-suite
6
Active certifications

Current role

Senior Digital Marketing Associate

Sighthound Inc.

I report to leadership, not just to dashboards.

At Sighthound I delivered 14 monthly All Hands presentations to C-suite. Every metric tied to a decision. No vanity reporting.

Multi-client discipline carries into every role.

Running 7 accounts at once at an agency taught me to prioritise fast, document clearly, and never let one client's fire burn another's deadline.

AI workflows are in the process, not the pitch.

I use AI-assisted tools for reporting, content review, and keyword research. The output quality stays the same. The time spent doesn't.

Every channel ties back to pipeline.

SEO, paid, ABM, and content feed the same KPI report I present monthly at Sighthound. They are not separate work streams.

About me

A senior B2B marketer positioned for demand generation, SEO, ABM, and marketing operations roles.

Nine years of compounding ownership — from coordinating B2C campaigns at FMCG and consumer brands, to running 7 client accounts in parallel at a digital agency, to owning the full marketing function for two AI SaaS products at Sighthound. Promoted from Digital Marketing Associate to Senior DMA in 14 months on performance. Currently looking for a senior demand generation, SEO, or ABM role at a B2B software company where the full funnel is one job, not five.

Filter by the role you are hiring for — relevant signals stay prominent, others step back:

Showing all 5 signal areas — 9+ years of documented work.

B2B SaaS ownership Sighthound  ·  2022 – present

Full-funnel marketing for two AI SaaS products — Sighthound (ALPR / traffic intelligence) and Redactor (video redaction software). Keyword strategy, funnel setup, landing pages, paid acquisition, social media, content assets, vendor coordination, and monthly leadership reporting across US and international markets.

14 C-suite decks 2 products Promoted 2023
SEO execution Multi-client  ·  9+ years

Technical audits, on-page, off-page, and keyword tracking across multiple client accounts. Ranked 4 commercial keywords to page one for Dandy Design including “best tailor in lahore.” Built 200+ do-follow backlinks and 300+ social bookmarks. Quarterly SEO reports delivered across all accounts. SEMrush Keyword Research certified.

4 page-1 rankings 200+ backlinks SEMrush certified
ABM & demand gen Sighthound  ·  certified

ICP personas built for government, enterprise, and law enforcement verticals. LinkedIn B2B campaign proposals and execution. Pipeline KPIs reported to C-suite monthly. ABM Foundations certified via LinkedIn Learning.

3 ICP verticals ABM certified
Paid media & CRO Google  ·  Meta  ·  LinkedIn

PPC across three paid channels simultaneously for two products. Funnel setup, landing pages (Unbounce), budget planning, ROAS and CAC tracking monthly. Managed Kadima Digital agency for paid delivery. Google Ads Search Certified via Skillshop.

3 paid channels Google Ads certified Agency managed
Content & social ops 7 clients  ·  agency + SaaS

Monthly content calendars, social media design, brand campaigns, and AI-assisted content workflows. 5+ content calendars delivered in parallel at the agency. 48 original post designs for Brain Cloud. Social media managed across fashion, healthcare, sports, and cloud technology clients.

5+ calendars/month 48 post designs 7 clients
Portfolio signal: Repeatable ownership — identifying demand, launching campaigns, measuring traffic and conversion KPIs, and communicating the next move to leadership. This portfolio is organised around those signals. Portfolio proof Recommendations Case studies

Skills

Capabilities senior recruiters search for first.

Grouped for fast ATS and human review: acquisition, conversion, authority building, and reporting.

Search & SEO
Organic search, technical audits, and ranking execution.
  • Technical SEO 15+ client audits
  • Technical SEO Audits 400+ issues tracked
  • SEO Reporting (Quarterly) 5 quarterly reports
  • Google Search Console multi-client
  • SEMrush certified
  • Off-Page SEO / Link Building 200+ backlinks
  • E-commerce SEO multi-client
Paid Media
Search ads, paid social, and funnel execution.
  • Google Ads / PPC certified
  • Meta Ads 2 products
  • LinkedIn Ads B2B campaigns
  • Landing Pages & Funnels Unbounce
  • Performance Marketing ROAS / CAC tracked
Analytics & Reporting
Data, measurement, and decision-ready reporting.
  • GA4 monthly reporting
  • CRO funnel optimization
  • Competitive Analysis 27 brands analysed
  • Website Audits 15+ clients
B2B Growth
Pipeline, ABM, demand gen, and ops.
  • B2B SaaS Lead Gen 2 SaaS products
  • ABM certified
  • Demand Generation C-suite reported
  • Agency Management Kadima Digital
  • Budget & Vendor Management multi-channel
  • AI-Assisted Marketing Ops daily workflow
Content & Social
Content strategy, calendars, and social execution.
  • Content Marketing 7 clients
  • Social Media Content Calendars 5+ per month
  • Social Media Design 48 post designs
  • Social Media multi-client
  • Brand Strategy FMCG + SaaS
  • Healthcare Marketing Dental Surgery
  • Sports / Event Marketing PPL campaign
  • Graphic Design 48 post designs
Each capability is backed by client work, certifications, or documented deliverables.
Best-fit titles
  • B2B Marketing Strategist
  • Demand Generation Manager
  • Senior SEO Specialist
  • Performance Marketing Specialist
  • ABM Specialist
Best-fit teams
  • B2B SaaS
  • AI and computer vision
  • Enterprise software
  • Telecom
  • Growth-stage marketing teams
Proof available
  • Resume
  • LinkedIn recommendations
  • 17k+ LinkedIn followers
  • Case studies
  • Credentials
  • Video intro
  • Direct contact links
LinkedIn reference

ATS keyword coverage

SEO strategy, technical SEO, technical SEO audits, on-page SEO, off-page SEO, link building, Google Ads, Meta Ads, LinkedIn campaigns, SEMrush, GA4, Google Analytics, Google Search Console, HubSpot, ABM, CRO, B2B SaaS, demand generation, marketing analytics, quarterly SEO reporting, social media content calendars, social media design, e-commerce SEO, healthcare marketing, sports and event marketing, brand strategy, competitive analysis, AI-assisted workflows, landing pages, funnel strategy, budget planning, vendor selection, agency relationships, content marketing, backlink analysis, outreach, and campaign reporting.

Work Experience

Career history mapped to hiring signals.

Each role highlights scope, channels owned, and outcomes a recruiter can scan quickly across SEO, PPC, B2B SaaS, demand generation, marketing operations, and cross-functional execution.

Sighthound Inc. B2B SaaS · AI · Computer Vision
Senior Digital Marketing Associate
Mar 2022 – Present  ·  Longwood, FL (Remote)  ·  3+ years
Current Promoted in role
14
All Hands decks
to C-suite
5
Global markets
managed
2
SaaS products
marketed
3
Paid channels
run simultaneously

In-role promotion: Digital Marketing Associate (Mar 2022) → Senior Digital Marketing Associate (May 2023) — promoted after 14 months based on performance.

Senior Digital Marketing Associate May 2023 – Present  ·  Strategy, C-suite reporting, agency management
Digital Marketing Associate Mar 2022 – May 2023  ·  SEO, PPC setup, social media, keyword research

Led full-funnel digital marketing for two AI SaaS products — Sighthound (ALPR / traffic intelligence) and Redactor (video redaction software for law enforcement and enterprise). Managed Kadima Digital agency for SEO and PPC delivery. Built ICP personas for government, enterprise, and law enforcement verticals. Owned pipeline KPI reporting to C-suite across US and international markets. Delivered 14 monthly All Hands marketing presentations to company leadership.

B2B SaaS Lead Gen Demand Generation ABM Google Ads / PPC LinkedIn Ads Meta Ads Agency Management International SEO ICP Personas C-Suite Reporting
Brain Telecommunication Ltd. Digital Agency · Multi-Sector
Digital Marketing Specialist
Jan 2021 – Mar 2022  ·  Lahore, Pakistan  ·  15 months
7
Client accounts
managed at once
4
Keywords ranked
to page one
200+
Do-follow backlinks
built
5+
Monthly content
calendars delivered

Managed SEO, social media, and content for 7 simultaneous client accounts across fashion retail, healthcare, education, sports, and cloud technology. Ranked Dandy Design to page one for 4 commercial keywords including “best tailor in lahore”. Built 200+ do-follow backlinks and 300+ social bookmarks. Delivered quarterly SEO reports and technical audits across all active client accounts.

Technical SEO Off-Page SEO Content Calendars Google Analytics Google Search Console SEMrush Multi-Client Management Social Media Design
Edmon Paints Consumer Goods · FMCG
Digital Marketing Executive
Dec 2017 – Nov 2020  ·  Lahore, Pakistan  ·  3 years
3yr
Tenure — longest
non-current role
B2C
Consumer brand
environment
360°
Social, creative,
and content owned

Executed social media and digital brand campaigns to support product visibility and customer engagement. Developed creative assets, campaign posts, and marketing content for consistent brand presentation. Improved product messaging across digital touchpoints, promotional materials, and online listings. Coordinated with sales and operations teams to align marketing output with business priorities.

Social Media Brand Campaigns Creative Assets Content Creation Campaign Management
Apr 2017 – Nov 2017  ·  7 months
Dyson Research Laboratories Pvt Ltd
Marketing Coordinator  ·  Lahore, Pakistan

Coordinated marketing materials, campaign documentation, and team communication for product promotion. Prepared market research notes and competitor observations for management review. Maintained customer, vendor, and campaign records to improve follow-up consistency.

Market Research Campaign Coordination Reporting
Jun 2015 – Oct 2016  ·  16 months
A. F. Ferguson & Co. PwC Member-Firm
ERP Consultant & External Audit Intern  ·  Lahore

Supported ERP consulting and external audit assignments inside a PwC member-firm environment. Assisted with client data, supplier and customer reconciliations, audit testing, and documentation. Built early exposure to enterprise operations, finance controls, and structured reporting.

ERP Consulting External Audit Enterprise Operations PwC Environment

Projects / Case Studies

Selected growth work with proof points recruiters can understand quickly.

Focused examples of SEO, paid acquisition, off-page authority building, CRO, and website audit work, framed around problem, action, and verified evidence instead of unvalidated vanity metrics.

Filter by the role you are hiring for:

Showing all 10 projects — 40 skills evidenced.

Dandy Design logo
4 Page 1 keywords ranked
Search & SEO

Local SEO — Dandy Design

Result: 0 → 4 page-1 keywords in 9 months
Dandy Design local SEO evidence preview GSC ranking reports and quarterly SEO evidence available

Ranked "best tailor in lahore" (home + shop pages), "best tailor shalwar kameez", and "made to measure in lahore" to page one. GSC CTR, impressions, and brand positioning fully documented. 5 quarterly SEO reports delivered. Technical audit, 200+ do-follow backlinks, and 300+ social bookmarks executed.

Technical SEO Google Search Console SEMrush Off-Page SEO SEO Reporting Google Analytics
Sighthound logo
14 Monthly All Hands decks delivered
B2B Growth

B2B SaaS Marketing — Sighthound Inc.

Result: 14 monthly C-suite decks delivered over 30 months
Sighthound B2B SaaS marketing evidence preview C-suite reporting and B2B SaaS growth evidence available

Led full-funnel digital marketing for two SaaS products (Sighthound and Redactor) at a US-based AI company. Delivered 14 monthly All Hands marketing decks to C-suite leadership. Managed pipeline KPIs across SEO, paid, and social — US and international markets.

B2B SaaS Lead Gen Demand Generation ABM Agency Management Budget Planning ICP Personas
Redactor logo
3 Paid channels managed simultaneously
Paid Media

PPC Across Two SaaS Products — Sighthound

Result: 3 paid channels running with monthly ROAS / CAC tracked
Redactor paid media evidence preview Paid-channel, landing-page, ROAS, and CAC evidence available

Managed PPC budgets for Sighthound and Redactor simultaneously across Google Ads, Meta, and LinkedIn. Tracked ROAS and CAC monthly. Managed external agency (Kadima Digital) for SEO and PPC delivery. Google Ads Search Certified via Google Skillshop.

Google Ads / PPC Meta Ads LinkedIn Ads Landing Pages Performance Marketing CRO
Brain Cloud
48 Original social posts designed
Content & Social

Social Content Production — Brain Cloud

Result: 0 → 48 original post designs delivered
Brain Cloud social content evidence preview Cloud content design series and competitor analysis evidence available

Produced 48 original social media post designs for Brain Cloud covering cloud computing types, dedicated hosting, hybrid cloud, VPS, public vs private cloud, and cloud benefits. Full competitor content analysis documented across 27 rival brand accounts.

Social Media Design Content Strategy Competitive Analysis Graphic Design Social Media
Dandy Design logo
5+ Monthly content calendars delivered
Content Operations

Content Calendar Systems — Dandy Design

Result: 5+ parallel calendars across 2 client brands
Dandy Design content calendar evidence preview Monthly content calendar and creative briefing evidence available

Built and maintained monthly social media content calendars across multiple cycles for Dandy Design and Dandy School of Fashion Design. Covered Facebook and Instagram scheduling, copy direction, and creative briefing. Separate calendar system run simultaneously for the fashion school client.

Social Media Calendars Content Marketing Social Media Brand Strategy
SEMrush
15+ Clients technically audited
Analytics & Audits

Multi-Client Technical SEO Audits

Result: 400+ issues identified across 15+ client sites
Multi-client technical SEO audit evidence preview Technical audit, SEMrush, and multi-client evidence available

Full technical and on-page audits for Sighthound, Dandy Design, Atwood Pharmacy (US), Zafar Aziz, and Dental Surgery Associates. 400+ site issues identified and tracked in the Sighthound audit alone. SEMrush Keyword Research Exam certified. Competitive backlink analysis across 6 Redactor rivals.

Website Audits Technical SEO CRO SEMrush Competitive Analysis E-commerce SEO
Redactor logo
6 Competitors benchmarked
Competitive Intelligence

Redactor Competitive Analysis Toolkit

Result: 6 competitors benchmarked, 140+ resources tracked
Redactor toolkit evidence preview Live calculator and competitive intelligence toolkit evidence available

Built a competitive intelligence and sales-enablement toolkit for Redactor (video redaction SaaS). Benchmarked pricing, features, and backlink profiles against Veritone, CaseGuard, WatchGuard, and VisualLabs. Includes a live pricing calculator, a sector-based discovery-question generator, and a searchable library of 140+ tracked marketing resources — built with an AI-assisted research workflow (ChatGPT, Claude, Perplexity).

Competitive Analysis Market Research Product Marketing Pricing Strategy Sales Enablement SEO Analysis
Redactor logo
18 Technical blogs published
CONTENT & SEO

Technical Blog Writing — Redactor

Result: Long-form technical content for video redaction SaaS
Redactor technical blog writing preview Published Redactor author page available

Authored technical blog content for Redactor covering video redaction workflows, compliance use cases, and product education for law enforcement and enterprise buyers. Content supports SEO and demand generation for the Redactor product line.

Technical Writing Content Marketing SEO Content B2B SaaS Product Education
Sighthound logo
14 Technical blogs published
CONTENT & SEO

Technical Blog Writing — Sighthound

Result: Long-form technical content for AI video analytics platform
Sighthound technical blog writing preview Published Sighthound author page available

Authored technical blog content for Sighthound covering ALPR, traffic intelligence, computer vision, and AI video analytics. Content supports organic search visibility and buyer education across government, enterprise, and law enforcement verticals.

Technical Writing Content Marketing SEO Content B2B SaaS AI / Computer Vision
Sighthound logo
33 Product marketing videos
VIDEO & PRODUCT MARKETING

Product Marketing Video Series — Sighthound

Result: YouTube playlist for product education and demand generation
Sighthound product marketing video series preview YouTube product education playlist available

Produced a product marketing video series for Sighthound covering product capabilities, use cases, and buyer education. Videos support top and mid-funnel content strategy across YouTube and product landing pages.

Video Marketing Product Marketing YouTube Content Strategy Demand Generation

Resume

Download the recruiter-ready resume or open the public portfolio folder.

The resume link opens the recruiter-ready PDF. The public portfolio folder is available as backup proof for faster recruiter review.

Thumbnail preview of Ali Ahad resume

Video Introduction

Meet Ali in under two minutes.

A quick way for recruiters and hiring managers to assess communication style, role fit, and marketing focus.

Watch on Loom

Transcript summary: Ali introduces his digital marketing background, with emphasis on SEO, PPC, B2B SaaS lead generation, ABM, CRO, and full-funnel performance marketing.

Recommendations

LinkedIn recommendations from managers, mentors, and teammates.

Third-party signals that support Ali's technical marketing ability, collaboration style, and growth mindset.

Contact

Open to senior B2B marketing roles — let's talk.

Available for demand generation, SEO, ABM, and marketing operations roles. Remote preferred. Include the role title, hiring timeline, and compensation range in your message for the fastest response.

B2B demand generation / SEO / ABM Proof: 17k+ followers + LinkedIn recommendations Current: Sighthound, B2B AI / computer vision software

Direct contact

Use email, Calendly, or LinkedIn for recruiting, collaboration, and portfolio follow-up.